{"id":19001,"date":"2023-09-28T15:14:41","date_gmt":"2023-09-28T20:14:41","guid":{"rendered":"https:\/\/informebajio.com.mx\/?p=19001"},"modified":"2023-09-28T15:14:41","modified_gmt":"2023-09-28T20:14:41","slug":"cabildo-de-la-capital-aprueba-impulso-y-promocion-de-empresas-locales-con-la-marca-puro-potosino","status":"publish","type":"post","link":"https:\/\/informebajio.com.mx\/?p=19001","title":{"rendered":"Cabildo de la Capital aprueba impulso y promoci\u00f3n de empresas locales con la marca Puro Potosino"},"content":{"rendered":"<div>\n<p>Se permite la suscripci\u00f3n de convenios por parte del Alcalde Enrique Galindo y otros funcionarios para aprovechar al m\u00e1ximo esta marca.<\/p>\n<p>El Cabildo de San Luis Potos\u00ed en pleno vot\u00f3 a favor de manera un\u00e1nime, el funcionamiento de la plataforma digital de promoci\u00f3n y venta de productos de las micro, peque\u00f1as y medianas empresas que forman parte del exitoso programa Puro Potosino, patrimonio del Gobierno Municipal, a fin de darle un basti\u00f3n m\u00e1s al impulso del comercio local, as\u00ed como a la producci\u00f3n artesanal.<\/p>\n<p>En la d\u00e9cima octava Sesi\u00f3n Ordinaria de Cabildo, las Comisiones conjuntas de Desarrollo Econ\u00f3mico y de Hacienda Municipal presentaron este dictamen que igualmente, implica autorizar al Presidente Municipal Enrique Galindo Ceballos, as\u00ed como al Secretario General Jorge Daniel Hern\u00e1ndez Delgadillo y al S\u00edndico V\u00edctor Hugo Salgado Delgadillo, la suscripci\u00f3n de convenios para la explotaci\u00f3n de la marca Puro Potosino, entre personas f\u00edsicas y morales para impulso y promoci\u00f3n de empresas locales.<\/p>\n<p>El Alcalde Enrique Galindo Ceballos destac\u00f3 la relevancia de esta aprobaci\u00f3n para un programa que ha trascendido en la administraci\u00f3n municipal, \u00abpor lo que este nuevo impulso ser\u00e1 en beneficio de San Luis Capital\u00bb.<\/p>\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"634\" data-id=\"162788\" alt=\"\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=320x214&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=800x534&amp;lossy=1&amp;strip=1&amp;webp=1 800w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-950x634.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?lossy=1&amp;strip=1&amp;webp=1 1024w\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-950x634.jpg?lossy=1&amp;strip=1&amp;webp=1\" data-sizes=\"(max-width: 800px) 100vw, 800px\" class=\"wp-image-162788 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"634\" data-id=\"162788\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-950x634.jpg?lossy=1&amp;strip=1&amp;webp=1\" alt=\"\" class=\"wp-image-162788\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=320x214&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?size=800x534&amp;lossy=1&amp;strip=1&amp;webp=1 800w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268-950x634.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008268.jpg?lossy=1&amp;strip=1&amp;webp=1 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"633\" data-id=\"162789\" alt=\"\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=320x213&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=800x533&amp;lossy=1&amp;strip=1&amp;webp=1 800w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-1536x1023.jpg?lossy=1&amp;strip=1&amp;webp=1 1536w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?lossy=1&amp;strip=1&amp;webp=1 1600w\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1\" data-sizes=\"(max-width: 800px) 100vw, 800px\" class=\"wp-image-162789 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"633\" data-id=\"162789\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1\" alt=\"\" class=\"wp-image-162789\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=320x213&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?size=800x533&amp;lossy=1&amp;strip=1&amp;webp=1 800w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269-1536x1023.jpg?lossy=1&amp;strip=1&amp;webp=1 1536w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008269.jpg?lossy=1&amp;strip=1&amp;webp=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/figure>\n<p>La Regidora Aurora Zamora V\u00e1zquez, Presidenta de la Comisi\u00f3n de Desarrollo Econ\u00f3mico, subray\u00f3 que esta iniciativa fue presentada por el Alcalde Enrique Galindo para proporcionar las herramientas a potosinas y potosinos para que sus productos tengan un mayor alcance nacional e internacional: \u201cHoy aprobamos el uso de los derechos de la marca \u2018Puro Potosino\u2019, propiedad del Ayuntamiento, para que una desarrolladora externa, mediante una app, comercialice productos por medio del comercio de bienes y servicios en internet (e-commerce)\u201d.<\/p>\n<p>Este proceso implica la firma de un convenio de manera individual entre cada una de las empresas adheridas a Puro Potosino y la empresa desarrolladora, para dar claridad y transparencia al uso y manejo de la plataforma digital, y se apoyar\u00e1 con difusi\u00f3n, a fin de incentivar el desarrollo tecnol\u00f3gico en productores locales.<\/p>\n<p>\u00abDe esta forma, el Ayuntamiento confirma la puesta en marcha de una pol\u00edtica p\u00fablica en pro de empresas potosinas y para continuar con el posicionamiento del programa Puro Potosino, adem\u00e1s de dar cumplimiento al eje rector 5, del Plan Municipal de Desarrollo y para apoyar a la Direcci\u00f3n de Desarrollo Econ\u00f3mico en lo que compete a este tema\u00bb, a\u00f1adi\u00f3 Zamora V\u00e1zquez.<\/p>\n<p>Asimismo, a las y los integrantes del Cabildo se le inform\u00f3 que las categor\u00edas que se incluyen en el programa Puro Potosino son: alimentos procesados, agroproductos, salud, belleza e higiene, moda y accesorios, artesan\u00edas, productos industriales, as\u00ed como bebidas alcoh\u00f3licas.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"748\" height=\"498\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?size=320x213&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-1536x1023.jpg?lossy=1&amp;strip=1&amp;webp=1 1536w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?lossy=1&amp;strip=1&amp;webp=1 1600w\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1\" data-sizes=\"(max-width: 748px) 100vw, 748px\" class=\"wp-image-162790 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1\" alt=\"\" class=\"wp-image-162790\" width=\"748\" height=\"498\" srcset=\"https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-150x100.jpg?lossy=1&amp;strip=1&amp;webp=1 150w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?size=320x213&amp;lossy=1&amp;strip=1&amp;webp=1 320w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?size=480x320&amp;lossy=1&amp;strip=1&amp;webp=1 480w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-600x400.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-950x633.jpg?lossy=1&amp;strip=1&amp;webp=1 950w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270-1536x1023.jpg?lossy=1&amp;strip=1&amp;webp=1 1536w, https:\/\/b559124.smushcdn.com\/559124\/wp-content\/uploads\/2023\/09\/1000008270.jpg?lossy=1&amp;strip=1&amp;webp=1 1600w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"\/><\/noscript><\/figure>\n<\/div><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se permite la suscripci\u00f3n de convenios por parte del Alcalde Enrique Galindo y otros funcionarios para aprovechar al m\u00e1ximo esta marca. El Cabildo de San Luis Potos\u00ed en pleno vot\u00f3 a favor de manera un\u00e1nime, el funcionamiento de la plataforma digital de promoci\u00f3n y venta de productos de las micro, peque\u00f1as y medianas empresas que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-19001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-san-luis-potosi"],"_links":{"self":[{"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/19001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19001"}],"version-history":[{"count":0,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/19001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=\/wp\/v2\/media\/19002"}],"wp:attachment":[{"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informebajio.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}